Comparing the Toyota Tacoma's Affordability to its Competitors

By: Vernon Toyota   |   04 Jan 2018
Checking out the new Toyota Tacoma

There is a wacky rumour going around that the Toyota Tacoma isn’t as affordable as other pickup trucks on the road. Where do these wild ideas come from? In fact, the 2018 Toyota Tacoma is not only affordable, it’s a capable, safe, and the right size so it will still fit nicely in your driveway.

Let’s compare the 2018 Tacoma’s affordability and value to the competition:

2018 GMC Canyon vs 2018 Toyota Tacoma

GMC Canyon

Initial price is important, but you have to look at the whole picture before deciding on how valuable or affordable a mid-size truck really is. As an example, the GMC Canyon SLE has an MSRP of $39,240, which gives you 4x4, an extended cab, a 3.6L V6 engine, just to name some of the most important features. The Toyota Tacoma 4X4 Double Cab V6 6A is a similar truck with a similar price ($39,665) but gives you a few extras that really add to the value: namely Toyota Safety Sense (TSS).

How much is safety worth to you? The Toyota Tacoma comes with the TSS suite of advanced safety features, including blind spot monitoring, pre-collision system, lane departure alert, among many other safety features devoted to ensuring you and your passengers get home safe-and-sound. The 2018 GMC Canyon is noticeably light on advanced safety technology.


“It may be a thoroughly modern mid-size truck, but the 2018 GMC Canyon leaves a little to be desired when it comes to its crash-test scores and its available safety equipment.”

- The Car Connection


2018 Chevy Colorado vs 2018 Toyota Tacoma

Chevy Colorado

The Colorado is a close cousin of the GMC Canyon; in fact, they look almost identical. The Colorado tends to have a higher price tag than it’s look-alike cousin. While there are some internal differences, it’s easy to see the similarities between the Canyon and Colorado. They even share the same lackluster safety ratings. Again, how much is safety worth to you?

“Crash safety isn’t the 2018 Chevrolet Colorado’s biggest selling point.”

- The Car Connection

2018 Nissan Frontier vs 2018 Toyota Tacoma

Nissan Frontier

The Nissan Frontier is a mid-size truck that is touted for its off-road capabilities. The Toyota Tacoma is no slouch when it comes to climbing hills, going over rocks, or towing your boat to the lake. The Frontier Crew Cab 4X2 SL 5AT ($34,285) is a capable off-road truck, but for $140 less you can get the Tacoma 4x2 Double Cab TRD Off Road ($34,145) which provides you with all sorts of benefits and extra value.


Compared to the Nissan, The Tacoma TRD Off Road gives you a higher max towing capacity (3,039 kg vs. 2,858 kg), a higher payload capacity ( 644 kg vs. 621 kg), and more horsepower (278 hp vs. 261 hp). Depending on capabilities you’re looking for in a mid-size truck, the 2018 Toyota Tacoma delivers way more bang for your buck.

2018 Ford f-150 vs 2018 Toyota Tacoma


Here’s the thing about Ford: they don’t have a mid-size pickup truck available. The F-150 sure is a popular truck, but it’s their only option. The base level Ford F-150 XL has a starting price of $30,649, but all that gets you is three seats, vinyl flooring, a couple of cup holders, a radio, and very little else.


For a similar price (MSRP $30,900), the 2018 Toyota Tacoma Access Cab 4x2 6A comes with Bluetooth connectivity, a backup camera, 6.1” touchscreen, and the Toyota Safety Sense advanced safety suite, among many other features. You can pay for the same for the F-150, or you can get the feature-packed Toyota Tacoma for a similar price.

Talk to our sales team and let them know what you’re looking for in a mid-size truck, there’s a good chance we have the Toyota Tacoma with all the capabilities you need at an affordable price.


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