Why Vernon Prefers the Tundra Over the F-150

By: Vernon Toyota   |   21 Jun 2021
White Toyota Tundra in the dust

When it comes to choosing the right truck, we appreciate that there are plenty of options out there! From powertrain to performance to price, Canada’s top-selling pickups come loaded with a plethora of features that are geared towards different needs and uses. So why are so many Vernon drivers choosing the Toyota Tundra over competitors like the Ford F-150?

In this post, we’re highlighting essential Tundra features that set it apart from pickups like the F-150 and why it continues to be the truck of choice among folks from the Okanagan and beyond.

“A reliable, capable and fun vehicle. Toyota absolutely does it right when it comes to quality. Their standards are unmatched (and) they don’t cut corners.”

Vishnu, Authentic Toyota Reviews


Black Toyota Tundra in the mountains

Our Top Tundra Features that Topple the Competition

It’s no secret that our team loves the Toyota Tundra: it’s fun, powerful, loaded with the auto industry’s coolest tech, and darn good-looking if we say so ourselves. Let’s take a look at some key specs that make the Tundra such a formidable contender in the pickup truck market.

  1. Tundra delivers more bang for your buck. Sure, trucks like the F-150 offer many similar features as the Tundra, but it will cost you thousands (and thousands…) of dollars more to unlock them. Toyota’s industry-best tech, safety, and comfort features are standard, offering drivers a top-tier truck ownership experience without the top-tier price tag. In fact, Toyota consistently offers more standard features across its vehicle lineup than just about any competing manufacturer, and has built an impressive reputation for its value-added vehicles.

  2. Tundra TRD is off-road ready. All Toyota TRD models are highly regarded across the automotive industry for their high-performance off-roading capabilities. Tundra TRD has built-for-BC abilities, helping it climb mountains, cruise the coast, and tackle the road less travelled better than all the rest. Though the F-150 makes for a great work truck, it can’t keep up with the ruggedness of a Tundra TRD.

  3. Designed with families in mind. The folks over at Toyota specifically designed the Tundra to grow with you as your needs and lifestyle change. The cabin is incredibly spacious, offering ample leg and shoulder room, plus enough space to comfortably fit three car seats across the back with a LATCH safety system. Plus with Toyota Connected Services and Toyota Safety Sense by your side, you’ll travel with confidence knowing that you, and your most precious cargo, are well protected.

“Very happy with the fit and finish of the truck. Rides well, everything is better than what I could have asked for. Hope that it will be an enduring part of the family.”

Chris, Authentic Toyota Reviews


  1. Powerful and dependable performance. The F-150 is well known for being a beefy truck, but many are surprised to learn that you need to spring for upper trim levels and powertrains to unlock its full potential - and of course, it doesn’t come cheap. The F-150 XL and XLT come standard with a 3.3L V6 engine that’s good for 290 horsepower and a 7,700-pound max towing capacity. The Tundra? A 5.7L V8 engine is standard, delivering at least 381 horsepower and a 10,200-pound max towing capacity no matter which model you choose.





  1. Toyota’s quality and reliability are unbeatable. Our favourite Tundra feature? That it’s backed by the Toyota name. More Canadians are choosing Toyota each year as the brand continues to topple the competition when it comes to reliability, warranty, innovative tech and safety, resale value, value, and so much more. When you slip into the driver’s seat of a Toyota, you’ll drive away knowing that you’ve made the right choice.

“Reliability is my number one concern and no other truck comes close in that regard.”

OT, Authentic Toyota Reviews


Ready to Choose Tundra? Visit us at Vernon Toyota!

We’re confident that once you take a Toyota Tundra out for a test drive, you’ll see why so many BC drivers are choosing this capable and classy pickup truck over the competition. Don’t just take our word for it - come pay us a visit at Vernon Toyota! Our team is eager to show you around the lot and answer any questions you may have throughout the process. Give us a call or send us a message today to reserve your Tundra or any other fine Toyota vehicle!


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