2023 Toyota Prius & Prius Prime

It’s time to say “hi” to hybrid.

Shop 2023 Prius

The original hybrid bad boy is back, redesigned, and burning even less fuel than ever before. If you love pressing the pedal down as much as you love our planet, the 2023 Prius is the ride for you. Sporting a bold new design to match its all-new powerful engine options, not to mention packed with exciting performance features, both the 2023 Prius and Prius Prime are getting Southern BC drivers excited about going green!

It's Good the Go Green

Staying ahead of the hybrid competition, the 2023 Prius’ available AWD-e uses electric motors to optimize traction on tricky terrain. The 5th generation hybrid powertrain runs a fuel efficiency of just 4.8 L/100KM (city/highway combined) while delivering the perfect combination of gas and electric power. The plug-in Prime’s three-range drive modes let you switch seamlessly between EV Mode, EV Auto, and Hybrid so you can customize your drive the way you like it. Charge it up within 5.5 hours at home or at any of the many charging stations across BC and enjoy up to 1,035 km stress-free! Plugging in doesn't mean you have to compromise on power either, thanks to Prime’s all-new 220-hp engine!

“Toyota fully redesigned the Prius for 2023, giving it more potent and more fuel-efficient powertrains, heavily reworked interior and exterior styling, more driver-assistance and safety tech and a refreshed infotainment system.”

cars us news

As Safe as it is Savvy

Toyota is working hard to keep everyone out on the road safe and sound. Thankfully 2023 Prius comes loaded with Toyota Safety Sense 3.0 - an entire suite of smart functions that work with you as you take on the streets of Vernon. Cruise to Kalamalka knowing you have features like Lane Departure Alert and Pre-Collision Avoidance at your side, giving you extra protection when you need it most. Should a collision occur, Safety Connect from Connected Services by Toyota provides a 24/7 live agent centre to ensure you get the help you need at the press of a button. Other safety features include:

• Pre-Collision System with Daytime/Low-Light Vehicle and Pedestrian Detection, plus Daytime Bicycle Detection
• Automatic High Beams
• Lane Tracing Assist
• Lane Departure Alert with Steering Assist
• Full-Speed Dynamic Radar Cruise Control
• Advanced Park
• Front & Rear Parking Assist with Automatic Braking

If You Love Tech, You’ll Love Prius

Where should we start - the available 12.3” tablet display screen? The Head-Up windshield display? Or how about the Qi wireless charging station? The 2023 Prius stays at the forefront of car tech, offering everything from Apple CarPlay to Automatic Rain Sensing Wipers. We know you’re concerned about the future, so why not stay on the cutting edge of innovative technology while you’re at it? Additional infotainment features include:

prius exterior body
toyota prius prime body

Invest in Tomorrow at Vernon Toyota

Be a part of the hybrid movement and get into Vernon Toyota today! Our staff is ready to teach you anything you need to know about Toyota hybrid technology - including the impressive 8 and 10-year warranties available on hybrid components. Test drive 2023 Prius and Prius Prime for yourself by stopping by our lot any time!

Shop 2023 Prius

Contact Us

(250) 545-0687